A play-on-words is one thing...

A play-on-numbers, however, holds meaning deeper than the roots of the vines that are harvested for the very purpose of our trade.



Numbers mark the starting point of what has grown to be one of New Zealand's greatest success stories.  570 is the number of different vine cuttings James Busby accumulated in his vine collection.  Yet 362 is the number that survived his journey back from Europe.  

362 is a number that represents the beginning of NZ's wine industry - a story that extends back to 1836 where wine pioneer James Busby planted the first cuttings on what we know now as the Waiting Treaty Grounds.

James Busby, primarily known to us as the British Resident to New Zealand in the early 19th century, and facilitator of the Treaty of Waitangi.  But little do we know, that without his vision, New Zealand may not have the successful wine industry that it has today. 



Kaitiakitanga is about guardianship and conservation, of the land, sea and sky. It is the responsibility of all of us to respect and protect Mother Nature, and we consider it a privilege to be her guardians.
Everything we do at 3Sixty2 is driven by the same passion for wine that James Busby, the pioneer of viticulture in Australasia, once had. Fire and flare delivers more than just a bottle of Sauvignon Blanc. It is the sustainability of getting the very best out of our vines, it is the amenity of bringing us together, and it is the enjoyment of what makes up an essential part of our lives. The legacy of wine making in New Zealand is pivotal to who we are and why we do what we do. 

— Founder Alice Rule 


A childhood spent on her father’s Northland farms is where Alice developed  a love for living off the land. Rooted by heart and not by feet, she has since travelled throughout the country, to study her craft at Lincoln University, and to work alongside top performing winemakers, in leading New Zealand vineyards and wineries, across our premier wine-producing regions.

In a career that already boasts awards, accolades and mentorship from innovators and big thinkers, Alice is challenging the status quo in an industry steeped in tradition.

World-class Sauvignon Blanc

Numbers mark the starting point of what has grown to be one of New Zealand’s greatest success stories.


Tasting notes

Marlborough Sauvignon Blanc, 2016

A turn against traditional Sauvignon Blanc displays lushious stone fruit aromas & ripe gooseberry. 5% barrel ferment (25% wild yeast) and thorough lees stirring has crafted a complex, rich palate balanced with nuances of passionfruit. Fine natural acidity gives this wine elegance and class, indicative of sharp vine management in our Waihopai vineyard. This wine has been carefully cellared for 18 months to allow full maturity. pH 3.30 TA 6.82g/L RS 2.5g/L.

Waihopai Valley, Marlborough


Waihopai vineyard.jpg

The Land

Waihopai Valley, Marlborough

Marlborough’s Waihopai Valley may be home to a spy base, but there are more captivating stories to this region than those picked up through the frequencies, and it’s where our own takes shape. 

This geographically diverse region is recognised as one of the premium wine regions in the world, drawing particular acclaim for its Sauvignon Blanc and aromatics. Its success is ode to high growing degree days (GDD), low rainfall and free draining alluvial soil, with a history dating back to 1873 when the region’s first vineyard was planted.